Online Grocery Store App to Take Online Grocery Orders to Supermarket

Skata Street

E-grocery Trends to Watch

Article2021

The adoption of e-grocery shopping habits has skyrocketed between March 2020 and March 2021, online stores have stepped up the capacity of their grocery delivery service by more than 160%.The traditional retail market was affected by the pandemic more than any other commerce segment as people tried to avoid face-to-face contact and made online purchases of basic consumer goods.

E-grocery: What's ahead for online grocery shopping?

These are the top e-grocery trends for retailers to watch:

  • Artificial intelligence (AI) will optimize sales and drive personalization
  • Delivery by drones
  • Sustainability
  • Ready-to-eat meals
  • Voice recognition
  • The rise of in-house brands
  • Data security and privacy

AI-based tools drive personalization

The prime task of artificial intelligence (AI) in the domain of e-grocery is to collect data about customers from various sources, including online channels, offline outlets, and user behavior on the site, and then apply this data to better understand the needs of the target audience.

Artificial intelligence (AI) can be employed to take into account such factors as weather, holidays, seasonality that have never been considered before and use them to optimize purchases and sales.

The use of Al-based tools will enable every customer to receive their own unique e-grocery offers based on personal preferences and behavior.

Grocery delivery via drones

We can expect to see more delivery methods, such as Robots and Unmanned Aerial Vehicle (UAV) delivery to increase the speed of delivery and avoid face-to-face contact.

The technological base for drone delivery is already quite well-developed and will reduce the time of delivery. Delivery by drones or robots will maximize the speed of service, which is extremely important in today's world.

Greener grocery shopping

Greenhouse gas emissions, environmental regulation, reduction of plastic packaging will be a major e-grocery trend. For the new generation of buyers, the reduction of carbon footprint has become extremely important.

Retailers will have to work on reducing plastic packaging, as well as transitioning to non-vehicle delivery. The use of AI will allow for smarter planning of purchases and product storage, leading to the reduction in packaging associated with long-term storage.

Skata Street

Grocery Shopping App to Take Supermarket Online Orders

Voice order tech will lift e-grocery

In the near future or even now we'll see e-grocers leveraging conversational platforms powered by voice recognition. There's no doubt that voice orders are convenient, and once it's possible to process them correctly, e-grocery will receive an incredible growth boost. This isn't just about making voice orders, but also about getting audio answers to various questions that the users might have.

Doubling down on security

Customers required to furnish private information about them and their purchases often doubt that this information will be used only for good purposes. Even with a certain amount of trust in the seller, there is always a possibility of leaks or stolen databases.

Realizing this, sellers will persistently work on data storage security, ensuring their customers' absolute privacy. Those who win their clients' trust will surely gain greater loyalty.

With the growth of e-commerce, the extent of online fraud is increasing. The way out of this for all e-grocery market players isn't just to keep working on the safety of online payments, but also to invest in raising their clients' awareness, teaching them to distinguish scam websites from fair merchant sites, where to be careful, and where to be cautious.

Keeping up with customers

In general, all of the above e-grocery trends aim to enhance focus on the consumer. Following them should provide the e-grocery market with the ability to continue growing and survive the predictable growing pains, retaining customer loyalty in the process.

Such trends offer speed of delivery, and ready-to-eat meals that will become real engines of growth for e-grocery, enabling the market to truly take off.

The information provided on this web page is for general informational purposes only and is not a substitute for professional advice. All information is provided in good faith, however we make no representation or warranty of any kind, express or implied regarding the accuracy, validity, reliability, availability or completeness of any information. Accordingly, before taking any actions based upon such information, we encourage you to consult with the appropriate professionals. We do not provide any kind of [medical/legal/fitness/health/other] advice. The use or reliance of any information contained is solely at your own risk.

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