Skata Street

Online Grocery Order App Software on Monthly Subscription-basis for Supermarket

Espousing a fresh mindset for the digital grocery industry


Online grocery spending prior to the pandemic was at a meager 14.5% and during the pandemic it rose to about 30% having exponential growth. Subsequent to the pandemic 61% of the population ordered groceries or food online and most of them seem to expect an improved digital experience than they did before the pandemic. Although most of the businesses have by and large or completely recommenced operations only a few have initiated changes to their digital customer journey.

Acknowledging the Permanence of the Digital Shopper

Grocers had not taken to going digital seriously for ages. Since the last two decades, grocers are indifferently adopting digital transactions. Two essential elements such as a considerable monetary investment and an enduring culture transformation will drive this true shift. Financial investment is one thing that is necessary to keep moving forward.

The phrase "digital shopper" isn't just defined by a consumer who utilizes home delivery or store pickup, or one who creates a digital shopping list. A digital shopper is someone who's not only willing but wanting to use digital methodologies to determine every aspect of their food shopping experience — whether they're deciding what to put in their freezer for next month or deciding what to put on their stove for tonight.

More than 50% of consumers, according to a report, will spend more on convenience to get what they need, with "convenience" increasingly being defined by contactless shopping, on-demand fulfillment and inventory availability.

In other words, grocers would be foolish to focus only on promotions and staffing anymore. The future is about personalization. It's about moving from "spray and pray" to customized, targeted offers. Adjusting to this model will require a tectonic culture shift, one that will alter the industry forever. And in order to embrace the future, grocers must not only address their digital gaps, but they must address this truth: Digitization is a never-ending process.

Becoming Customer-Adaptive, Not Just Customer-Centric

The grocery industry is in the midst of a substantial overhaul. The structure of a business will transform once digital trends intensify and digital tools take over. Moving inventory and speed which were the backbone of business will be outdated. Henceforth, the bottom line will be judged not by cash flow, but by the customer in the years to come. Success won't be about store purchase; it will be about customer purchase. Who’s eating the product will be focused on and not who's buying the product, by the Grocers.

A customer-adaptive product development can be designed though the concept may sound far-fetched for food, but it really isn't. What's more customizable than a dinner plate? Customers can ask themselves:

  • What meats or proteins do I like?
  • What vegetables will I eat?
  • Will my dietary restrictions affect my choices?

And many, many more questions. All the preferences of customers’ lives can be factored into personalization options and capabilities - and, finally, into an offer. Using machine learning and artificial intelligence, grocers can compile their data, create customized meal plans and translate it all (through many iterations) into movement for vendors. Eventually, customers will buy based off complete offers, and vendors will be fighting just to get in the game.

Online Grocery Store App to Take Online Grocery Orders to Supermarket

Skata Street

Implementing a Unified Commerce Approach

The entire digital future is predicated on a strong digital foundation - one that can enable leading grocers to carve their own path into the future. Digital nirvana is far from attainment. But there are clear steps that can be taken now, some well-defined elements that are necessary for digital prowess:

  • Foundational data (providing full knowledge of customers, inventory and execution)
  • Marketing capabilities (being able to conduct open dialogue with customers)
  • Commerce relationship (turning offers into orders with digital software)
  • Digital fulfillment (executing and processing orders successfully)
  • Home delivery

These elements, combined, create an opportunity for a unified digital commerce approach for grocers. Whether ahead in some areas or behind in others, it's time to incorporate the transformation necessary to get ahead and stay ahead. It's time to let technology push strategy, and to let strategy push technology. It's time to jump into the digital pool.

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